Paper Chase

Paper Chase is a stationery and office supply company that I conceptualized and branded. I was initially given only the company name and the type of products they sell, so my concept developed around the idea of cut paper and physical materials. The branding incorporates a recycled craft paper motif, emphasizing the brand’s commitment to sustainability. The cut paper aesthetic and slight imperfections in alignment also represent the human, handmade nature of creativity and learning.